Vintage Tip Top Cola Syrup advertisements from the 1940s highlight a popular Israeli sweetened syrup brand used to create soft drinks. These historical, often bilingual (English/Hebrew) cardboard signs and posters reflect a 1940s–1960s aesthetic. The product, marketed for making refreshing drinks at home, is a notable piece of Israeli graphic design history

The advertising industry in Palestine/Eretz Israel began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established and led the advertising field forward.

SIZE: 9 3/8" x 13 1/4" 

CONDITION: Good condition. Actual item pictured. Some rounded/ missing corner tips - toning  (see all photos)

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