50's POSTER Israel HOBBY Soda DRINK Hebrew Beverage JEWISH MID CENTURY

UNCOMMON MID CENTURY ADVERTISING ART HOBBY VINTAGE ISRAELI  BEVERAGE SIGN 

ORIGINAL MID CENTURY VINTAGE advertising Jewish LITHOGRAPHIC POSTER which was issued in the mid-late 1950s in JAFFA Israel by the "MIZI" ( Or MITZI ) food & beverages factory to advertise their unique product " HOBBY ", An original Israeli born drink in a modern revolutionary PLASTIC BAG. The ILLUSTRATED Judaica HEBREW POSTER depicts a happy Israeli woman sipping joyfully from the bag. Graphical design by "GUR". Lithographic printing by "Multiko". This small poster is on textured paper and ready to frame or display. I also have a TIP TOP SODA poster and other beverage-related items.

The advertising industry in Palestine/Eretz Israel began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established and led the advertising field forward.

SIZE: 8 7/8" x 12 3/4" 

CONDITION: Good condition. Actual item pictured. No holes-Some corners rounded- very small tear right top and bottom both less than 1/4” (see all photos)

COMBINED SHIPPING AVAILABLE